Fast Company just launched a video series called Brand Evolution. The series debutes with a look at the life of an American icon, Coca-Cola.
"We spend a lot of time digging into the minutiae of modern marketing on Fast Company and Co.Create. With Brand Evolution, we provide an entertaining and accessible digest of the world’s best, most creative brands.
In the first episode, we look at the evolution of one of America’s cornerstone brands, Coca-Cola. From its origins in an Atlanta pharmacy through the creation of the iconic bottle and the development of its classic advertising, we look at the pivotal moments in the history of one of the world’s most instantly recognizable, and valuable, brands."
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