In a move that will extend the Company’s “One Brand” global marketing strategy to packaging, Coca-Cola has is launching a new look featuring Coca-Cola Red as a unifying color across the Trademark. The Red Disc, the signature element of the new “Taste the Feeling” global creative campaign will now appear prominently on packaging.
To clearly identify each product, the signature color is featured throughout the packs – black for Zero, silver for Light/Diet and green for Life. The new graphics will also include the unique product name and benefits on front of pack to help consumers make an informed choice:
- Coca-Cola Original Taste (or Classic in select markets)
- Coca-Cola Light/Diet: Crisp Taste, No Calories
- Coca-Cola Zero: Zero Sugar
- Coca-Cola Life: Less Sugar, With Stevia Leaf Extract