For Halloween Fanta unleashed some wickedly good fun through a series of spooky packaging designs created by noted illustrator Noma Bar. Bottles, cans and multi-packs featuring four ghoulish characters rendered in Bar’s signature style are in stores across the U.S. for a limited time.
Bar added his distinct touch to four classic Halloween characters, each of which bring to life the playful personality and flavor profile of a different Fanta variant. Fanta Orange and Fanta Orange Zero bring ghoulish orange slices to a skeleton’s eyes. A wicked witch and a crow peck at grapes. Frankenstein’s monster grunts with a mouthful of pineapple, and Dracula naturally wears red with strawberries caught in his fangs.
“Halloween is the one time of year when teens and adults have an unfettered license to have fun – from festive costumes to themed parties,” said Valencia Mitchell, brand director, Fanta. “Fanta stands for fun and variety, and our carefree, spontaneous brand personality makes Halloween the perfect time to connect with consumers and help them add a spark to this already fun holiday.”