The Johnnie Walker House has launched exclusively in The Wines & Spirits Room at Harrods, offering whisky connoisseurs a bespoke whisky blending experience and an exclusive portfolio of the finest award winning Scotch Whisky gifts, which can be personalised.
The Johnnie Walker Signature Blend Experience, will offer discerning customers a once in a lifetime opportunity to develop their own personal blend of whisky with the Johnnie Walker Master Blenders. Working with customers to determine the liquid’s unique taste, fragrance and texture, they will draw from the rarest of casks amongst the more than seven million in the Johnnie Walker reserves and bottle to your specific style and design. This is the ultimate journey of personalisation, previously only available via the Johnnie Walker Houses in Asia.
The Johnnie Walker House offers an unparalleled selection of gifts, from Johnnie Walker Blue Label, the world’s number one super-deluxe blended Scotch Whisky and a must-have in every luxury drinks cabinet, to The John Walker, also known as ‘The Founder’s Blend’ using only whiskies that would have been familiar to John Walker in his lifetime. For a unique and personal touch, this bottle can be hand engraved with a design of your choosing by Phillip Lawson Johnston, who holds the Royal Warrant as the Queen’s Official Hand Engraver of Glass, making this a gift of true craftsmanship.
Lawrence Law, Global director for Johnnie Walker, says the move to open up the exclusive house at Harrods is to basically bring the brand’s rare whiskey collectibles to many astute UK consumers, while also capitalizing on the chance to join hands with the world’s most famous departmental store. All said, your next visit to Harrods just turned more exciting!