‘Product of the Year’, renowned worldwide across 42 countries and the largest consumer-voted award for product innovation, honored this year’s most innovative consumer products, on March 19th, at its 4th annual award ceremony at the Movenpick Hotel in Beirut. The gala dinner was attended by hundreds of guests, distinguished business people and media partners. 
This year’s winners originated from a wide range of categories; from dairy to pre-cooked food, cleaning to solar system products, and feminine to pet care, to name a few. The awards entailed of 39 main categories of local and international consumer products, and awarded brands for exceptional innovation and excellence in the consumers’ goods sector, based on a survey conducted by IPSOS, the leading global market research company. Commenting on the occasion, Dory Kfoury, CEO of ‘Product of the Year’, Middle East and North Africa stated that, “We are thrilled to award brands and offer them a World-Class recognized Label which is proven to give an added value to their products and enhance the brand image.” It pays to innovate. “Investing in innovation sets companies apart in the eyes of consumers and ‘Product of the Year’ provides the opportunity for brands to capitalize on our stamp. We run categories that reflect what is going on in the market and innovation is measured in the way it is understood by consumers,” added Kfoury. The process of nomination and judging of each product category involves a large representative panel of 1200 consumers from across Lebanon. The study, conducted by IPSOS and based on precise insights, indicates consumers’ patterns and preferences, where they are surveyed on product innovation, usage, satisfaction and purchase intent. 
‘Product of the Year’ runs under the purpose to guide consumers to the new products in their market and reward manufacturers and distributors for excellence and innovation. It recognizes products through an independent process and plays a pivotal role in reinforcing the importance of completion among top brands. Below are the food related products:
|
Category |
Product Name |
| Lebanese coffee | Macumba Cafe |
| Luncheon Meat | Zwan Luncheon Meat (LM) with Olives |
| Fresh chicken | Hawa Chicken Fresh Chicken & Cuts |
| Sauces and condiments | Heinz Ketchup Squeeze |
| Grains | Aoun Grains |
| Custard | Delta Custard, Custard Chocolat |
| Pickles | Gardenia Grain D'Or Pickles |
| Olive oil | Boulos Olive Oil |
| Canned Sea Food | Monarch Sardines Line |
| Marinated Chicken | Tanmia Fresh Marinated Line in cook-in-bags |
| Soja Beverages | Bjorg Vegetable & Soy Drinks |
| Rice | Achkar Rice |
| Traditional Lebanese food | Al Rabih Homos Tahineh& Baba Ghannouj |
| Honey | Al Shifa Natural Honey |
| Canned Vegetables | Monarch Mushrooms Whole And Pieces |
| Non Alcoholic Beer | Bavaria - Non Alcoholic Malt Drink |
| Tea | Lipton Yellow Label Tea |
| Seasoning | Mama's Garlic Paste |
| Growing up Milk | BlediKid |
| Charcuterie | La Piara Olives Mortadella |
| Edible Oil | Slim Sunflower, Corn and Canola Oil |
| Ice Cream | Les Saveurs - BonjusIceCream |
| Pasta | Piorelli Pasta line |
| Labneh | Center Jdita Labneh |
| Frozen Food | Tony's Food Pastry |
| Jelly | Delta Jelly line |
| Eggs | Hawa Chicken Fresh Eggs |
| Nuts | Nutisal (Trio Kernels, Super Extra, Classic Mix) |
| Spices | Gardenia Grain D'Or Spices Jars |
| Vinegar | Boulos Vinegar |
| Sweets | Monarch Peanut Butter Creamy |
