June 10, 2014

McDonald’s World's First 3D Mapping: The Reopening of Ain el Mreisseh

McDonald's is undertaking its biggest store-by-store makeover in the chain's 56-year history: The 200 kilo clown of fast food is trying to look more like a grown-up.

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Lebanon witnessed the big opening of the newly designed McDonald's Ain El Mreisseh, where the fast-food giant is adding more green, fresher colors, lot's of orange...and more to their new look, which gives the brand a more grown up look.

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For the next generation of McDonald's customers, the notion of what a McDonald's restaurant looks like inside and out could be turned on its head. Goodbye, fiberglass tables and industrial steel chairs. Adios, neon-yellow, bright-red interiors. Hello, wooden tables, comfortable faux leather chairs and interiors newly painted in muted oranges, yellows and even subtle greens.

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People gathered on Aïn El Mreisseh seaside and watched the branch's transform come live through a spectacular 3D Projection Mapping that started at 08.30 p.m.

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Check out how BigMac, McFries and Coke cups took over the building that night through these images...

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