How far people would go to deliver a message. This is really gruesome, I agree, but it's made of food and it's a super idea in my opinion to attract people to see and learn more about the body through creative manner. And besides, some ideas for Halloween won't harm. The Eat Your Heart Out event, organized by Queen Mary University of London, hopes to raise awareness of the medical conditions portrayed upon the cakes. The medley of maladies includes a pair of smoke-damaged lungs (complete with edible cigarettes), prostate cancer truffles, a toe suffering from fungal disease, and a polycystic kidney.
Unaffected body parts for sale, though scarcely less macabre, include a placenta, strawberries and cream heart, and, yes, an anus. Although a bit gimmicky, the pop-up shop does have its serious side.
The organizers want to attract people who wouldn’t normally set foot in an anatomy museum, and encourage them to learn more about their bodies through the medium of cake. All purchases will come with a leaflet describing the condition, and a series of lectures throughout the weekend will add more flesh to the already ample tissue. Eat Your Heart Out runs 26-28 October, 11am-6pm. Free, and just turn up.
St Bartholomew’s Pathology Museum, Third Floor, Robin Brook Centre, West Smithfield, London, EC1A 7BE.