May 01, 2016

The Iconic Mint With the Hole Gets a New Look

After generations of enjoyment, the iconic British mint gets a new look. Taxi Studio refreshes the POLO brand identity and enhance stand out on shelf in a way that drove relevance with a younger audience and retained existing, loyal customers.

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They simplified and contemporised the design, delivering a clear modern classic with a bold new system to reflect it’s perfectly precise nature.

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