April 09, 2015

Anyone Fancy a Chanel Pancake Bag? Or Maybe Another Brand?

Canadian-born, New York-based artist, Chloe Wise has recreated some of the fashion industry’s most emblematic merchandise with food.

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Purses, backpacks, handbags and totes by the likes of Prada, Chanel and Louis Vuitton are reimagined in pancake, toast, bagel and bread form.

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Gooey grilled cheese sandwich triangles make up the plush pattern of a Prada purse; silver dollar pancakes sticky with syrup stack up to make a Chanel shoulder bag; a whole loaf of poppy seed challah bread is imagined as a leather strapped backpack.

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Wise recontextualizes the pricey products as art objects instead of purchasable goods. When you take food and fashion and throw away their value they become solely symbolic of the frivolity excess.

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See the whole gallery here.

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