April 25, 2021

Award-Winning Celebrity Chef, Silvena Rowe Partners With Spinneys UAE

eading female celebrity Chef in the region, Silvena Rowe, has collaborated with multinational supermarket chain, Spinneys UAE to launch a selection of delicious Ramadan desserts. Chef Silvena, with over 30 years of experience and renowned for using locally sourced ingredients, is bringing six of her signature cakes and desserts to an even wider audience through this collaboration.

The Ramadan desserts will hit the supermarket shelves all over the UAE starting with the aromatic, multi-layered Karak Tea Cake on 25 April which is Chef Silvena’s tribute to the country’s popular tea. Other mouthwatering treats include Arabic Coffee Tiramisu, made with gahwa or traditional Arabic coffee and dates, the delicious Triple-Chocolate Cheesecake, and Chef Silvena’s award-winning Velvet Vanilla Cheesecake and the classic Nutella Tiramisu.

Chef Silvena, who heads up Nassau and Botanica at Jumeirah Gulf Estates, has become one of Dubai’s most loved chefs and has received numerous awards and recognitions in the GCC. Chef Silvena has previously created an award-winning food range for the leading UK retailer, Waitrose.

It is really exciting to be expanding into the supermarket arena,” said Chef Silvena Rowe, “It’s one thing to be able to show people in restaurants that you can make delicious food with local ingredients and flavours, but you can make a much bigger impact when it is available for all on supermarket shelves.”

“I love when food is reminiscent of a childhood memory because it is such a beautiful association. Each of these cakes are home-made using high-quality locally sourced ingredients and inspired from Middle Eastern spices and flavours that is sure to bring back memories of how Ramadan is celebrated in the UAE”, added Chef Silvena.

We are extremely proud to have Chef Silvena working with us,” said Paul Crawford, bakery & meal solutions category manager at Spinneys. With more than 30 years of experience in the industry, she brings so much to the table. We are seeing people looking for more home-made options and with Chef Silvena, there is no compromise on quality and indulgence. This collaboration will allow us to fuel our mission to make incredible food accessible to everyone in the region.

The collaboration will soon see a variety of other offerings including salads, sandwiches and barbecue grills, as the range expands.

For those who have not yet experienced the amazing food Chef Silvena is famous for, it will be a real treat to be able to find this on our supermarket shelves,” added Crawford.

The leading wellness Chef in the Gulf region, Chef Silvena has cooked for a variety of celebrities and has appeared on TV shows around the world. She is currently a global MasterChef Judge.

About Chef Silvena Rowe

With over 30 years’ experience, British-born Chef Silvena Rowe heads the UAE-grown Nassau and Botanica, known and loved for its honest and locally sourced organic food. Ranked as one of the Top 25 Middle Eastern Women in the F&B Power List, Chef Silvena remains the leading female celebrity Chef in the region to pioneer healthy luxury dining and delicious plant-based cuisine. She is a popular face on international TV including the BBC’s Saturday Kitchen and US Food Networks Chopped, where she is a rotating judge. She is currently a global MasterChef Judge, the world’s leading culinary TV show.

Tags: Ramadan
Categories: News





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