August 15, 2014

Changing the Traditional Image of Coffee

Earlier this year Also Known As was challenged to re-imagine the traditional approach to packaging coffee and create something that we could share with their clients and friends – and so, Wishbone Brew was born.


Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making. A bright yet soft color palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.


Coca-Cola's Iconic Taste has its own Exquisite Glass


Have Lunch While Saving Your Planet Earth