January 21, 2014

CocaCola Light Goes All Hearts

Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design which is built around the concept of asking consumers, “Do you like it or love it?”. Unsurprisingly, the answer to that question is, “I love Coca-Cola Light!” and I would second that too. Smart! 1 Commissioned design studio Oz Estratégia + Design the main element of the packaging is a bright red heart, a symbol that could be easily applied to all points of contact with the public, including promotional materials, ad campaigns and of course, on the product itself. 2 What do you think of it? Just in time for Valentines I would say... 3
Categories: News


Bread Inspired Plates


This is 200 Calories