Heineken has unveiled limited edition beer cans that reacts to the low temperatures. The design developed by the French agency Raison Pure Paris uses cold-activated ink to present consumers with a fun surprise when they chill their beer.
Part of the graphic design on the �Cool Can Edition� has been rendered in the cold-activated ink, which only becomes visible when the can is exposed to a low temperature of 0�C, indicating that the beer is suitably cold enough to be enjoyed.
When the cans will be released has not been revealed yet.
Part of the graphic design on the �Cool Can Edition� has been rendered in the cold-activated ink, which only becomes visible when the can is exposed to a low temperature of 0�C, indicating that the beer is suitably cold enough to be enjoyed.
When the cans will be released has not been revealed yet.
French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer.
The agency said, "The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative technique.�
Part of the graphic design on the �Cool Can Edition� has been rendered in the cold-activated ink, which only becomes visible when the can is exposed to a low temperature of 0�C, indicating that the beer is suitably cold enough to be enjoyed.
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