March 16, 2023

Kronfol: Lebanese Casual Dining founded by Wissam Breidy Signs with Francorp for Franchise Expansion Across GCC

Authenticity and dedication are the two pillars of Kronfol’s foundation, for its ground-breaking success in Lebanon, and establishment as a reputable casual dining restaurant; soon-to-go international. Signing with expert franchise consultants was the next big step for Kronfol’s future.

Since its establishment in 2014, Kronfol has continued to develop its concept from every aspect, dedicated to improving the quality of their products and services offered to customers. With a carefully curated menu of original authentic Lebanese cuisine and fusion dishes, combined with team of professionals, all enwrapped in a relaxing ambiance and comfortable environment – Kronfol has customers and clientele alike coming back for more.

With over 10 years of experience in the F&B business, well-known TV host and media personality, Wissam Breidy, developed Kronfol Casual Dining in collaboration with famous chef, Maroun Chedid.

Followed by Kronfol’s outstanding success and popularity in Lebanon, the demand to expand was at an all-time high. Wissam decided it was the perfect opportunity to take Kronfol beyond borders and expand towards the rest of the region. In doing so, Wissam reached out to Francorp Middle East for support and assistance in developing his franchise program.

Wissam is confident in Francorp’s proven system, ability and experience to help them in establishing themselves as a Lebanese food landmark in every city around the world.

“We, at Francorp, are very excited to see franchises expand in the region such as Kronfol,” says Imad Charaf Eddine, Chairman of Francorp Middle East. “Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerate their expansion plans without direct investment in developing new branches, especially from emerging markets such as the Middle East.”

We have done major uplift on the brand to transform it to where it is today, taking into consideration every single detailed from look and feel, to branding and atmosphere but most importantly the feeling that you belong as a customer. it was an exciting journey but yet very achieving and rewarding says Wissam Breidy.

Our aim is to expand across every city starting with the most prominent market for us such as Kingdom of Saudi Arabia, Qatar, Kuwait and soon internationally.

We’ve been receiving leads from across all the GCC but we’ve been extremely selective in perusing any of them until we believe that we have put all the system needed to support this expansion i.e.: operational support, marketing support, IT and engineering so now I’m confidently to say “we are ready for our expansion plans”.

Tags: Restaurant
Categories: Spotted Stories





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