November 14, 2020

Nutella Celebrates the Beauty of Italy

One creation from Italy that is loved worldwide is the beloved chocolate spread: Nutella. To celebrate the love for Italy, Nutella’s parent company, Ferrero, has now teamed up with Italy’s board of tourism to launch a new campaign called Ti Amo Italia, or “I Love You Italy.”


The campaign has released 30 Nutella limited edition bottles showcasing designs of Italian’s historic landmarks to remind people about the vibrancy of the country including notable locations like Venice, Lake Como, Cinque Terre and more.

As the coronavirus pandemic has halted travel at the moment, the new labels will include a QR code that customers can scan to take an immersive virtual tour of the different places from their own homes. 

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