O-I New Product Development and Innovation re-imagines�PepsiCo's classic soft drink by adding a twist to the traditional bottle. The new design adds a modern edge to the old time favorite soda drink...�
This unique asymmetrical 'Twist' bottle with nostalgia makes it an appealing factor for older consumers, while younger shoppers see the glass bottles as having a cool factor.
This unique asymmetrical 'Twist' bottle with nostalgia makes it an appealing factor for older consumers, while younger shoppers see the glass bottles as having a cool factor.
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Design Modern Bottle Classic Twist Glass Pepsi Packaging Traditional Innovation edge nostalgia
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