The trend of the personalized packaging continues, and this time with a twist, as Snickers chocolate bars is replacing its brand name on packaging with 21 hunger symptoms. NoGarlicNoOnions even joined the campaign in it's own way...
Goofball, Drama Mama, Princess, Curmudgeon, Cranky, Irritable and Confused are among the labels that will appear on the packaging in a similar way that Coke cans and bottles bear people’s names in their ‘Share a Coke’ campaign.
The packaging will also encourage people to share photos of their bars socially using the hashtag #EatASnickers and will point them to meme generator SnickersMeme.com where they can create images related to their particular type of hunger symptom and share them with friends on social networks.
We’re always looking for new ways to engage our fans, who know and love our campaign,” said Allison Miazga-Bedrick, director of Snickers. “We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too.”
It’s not yet known whether the campaign will be rolled out globally.