August 11, 2014

SNICKERS Xtreme is the Newest SNICKERS� Bar

The fans have spoken � in an �Xtreme� way. For the first time, a Brand offered consumers the chance to select the name of a new product through an exclusive vote on the brand�s Facebook page. Mars Chocolate North America announced the fans� satisfying choice ��Snickers Xtreme. snickers-xtreme_11617191 The moniker is appropriate for a delicious new product with an extreme blend of the ingredients fans love.�Snickers Xtreme includes a single layer of crunchy roasted peanuts and smooth caramel perfectly blended and enrobed in milk chocolate. �A�Snickers Bar packed with this much peanuts and caramel is sure to be a fan favorite � which is why we let them have the final say in how to name it,� said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. �We were confident fans would choose a name that�s as satisfying as the bar itself, and they did.� Consumers selected the name from a list of five options:�Snickers Xtreme,�Snickers Go Nuts,�Snickers #MoreNuts,�Snickers Nuts Galore, and�Snickers Nuts. The new�Snickers Xtreme bar will be available at retailers nationwide in 2015 in a �2 to Go� format (3.56 oz) that�s ideal for sharing or eating some now and saving the rest for later. - See more at: http://fandbnews.com/and-the-name-of-the-newest-snickers-bar-is/#sthash.rGcXMLoj.dpuf
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