March 10, 2014

Starbucks Celebrates 40 Years with a Tribute Blend

Starbucks has created the ‘Tribute Blend’ to celebrate its 40th anniversary, honor its customers and partners, and to recognize the work of its coffee producers and roasters.

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The blend comprises four different types of coffee from the three coffee-producing regions around the world, namely, Sun-Dried Ethiopia coffee from Africa, Aged Sumatra and Papua New Guinea coffee from Asia Pacific, and Colombia coffee from Latin America.

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The packaging was inspired by the complex taste of the blend and features hand-painted abstract images. The packaging team spent a year developing an identity, eventually coming up with green circles to represent the Starbucks logo.

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