Virgin Atlantic launches a new safety video, an animated film, that is more likely to be watched by frequent passengers than previous traditional instructional spots. For the new project, the airlines company tapped the Art & Graft design and motion studio that created a 6-minute spot focusing on a character (e.g. a flier), who learns the safety rules in unconventional settings, movie genres. The new film, which took 6 months to produce is titled “Trip: The Virgin Atlantic Safety Film,” and uses various film genres to make the narrative not only instructional, but engaging as well.
The traveler, a middle-aged man who is not new on board, falls asleep and gets the rules delivered to him in an entertaining format. He gets into the very middle of various movies, from action and film noir to sci-fi and western, to name just a few, and discovers the basics of onflight behavior there. The 6-minute spot pays tribute to Beatles-era animation style, highly-recognizable James Bond-style sequence and more. The video merges hand-drawn illustrations with 3D techniques, and also uses the music and sound by Brains & Hunch composed specially for the project. Innovative as always...
