Marshmallows seem to be the next big thing according to an interesting article on the Daily Mail! I think soon, in Lebanon, we will be having Marshmallow outlets spread out the way cupcakes and cookies have in the past yet recent years.
They're a quintessential component of a childhood mug of hot chocolate or a campfire sing-song. Now, marshmallows are undergoing something of a fashionable makeover, with artisan marshmallows forecasted to be the sweet food fad of the year. And if any were in doubt as to the fluffy sweets' 'next big thing' status, look no further than trendy Manhattan baking boutique, Three Tarts Bakery. 'Tart' and chef Maria D’Urso told New York Times that 'marshmallows are the new cupcakes.' At her Chelsea bakery, the team make cinnamon, strawberry basil and chocolate rosemary varieties, elevating the classic children's favorite to suitably grown-up fare. Having crept into artisan circles last year, 2012 looks set to see the sugar and gelatine pillows take over the mainstream - their popularity defying some predictions. At soapbox.com, Chicago chefs last May doubted whether the trend would take off - with Sandra Holl of Floriole cafe and Bakery saying she had a 'hard time' believing they'd trump cupcakes and Paul Fehribach of Big Jones restaurant questioning their versatility. But Three Tarts certainly aren't alone - hip New York bakeries Baked and soon-to-open Robicellis, the Times points out, also make gourmet puffs. There is even a forthcoming marshmallow art exhibition by puff forerunners, The City Bakery, reports the newspaper.
And the trend is fast-spreading.