What started out as a marketing gimmick and fundraising event by the man known as the French �Picasso� of pastries, Pierre Herm�, has since become an international phenomenon with gourmands set to celebrate the airy, fairytale pastry in Toronto, New York, Mumbai and Vancouver.
Declaring March 20�World Macaron Day�nine years ago was Herm�s way of bringing the French pastry into the international spotlight at a time when the light meringue-based pastries were still a novelty in bakeries outside France.
Macarons have almost become commonplace in gourmet pastry shops around the world, sharing shelf space with croissants, lemon tarts, muffins and �clairs.
The occasion was also created to help raise funds for cystic fibrosis.
Declaring March 20�World Macaron Day�nine years ago was Herm�s way of bringing the French pastry into the international spotlight at a time when the light meringue-based pastries were still a novelty in bakeries outside France.
Macarons have almost become commonplace in gourmet pastry shops around the world, sharing shelf space with croissants, lemon tarts, muffins and �clairs.
The occasion was also created to help raise funds for cystic fibrosis.
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