June 17, 2013

Coca Cola Light VS Coca Cola Zero Through A Eyes of a Designer

Coca-Cola Zero and Coca-Cola Light are different so designer Clement Boutillon created a limited edition to give a feminine side to the Light bottle whereas the Zero bottle has more masculine lines.

clement-boutillon-coca-cola-concept-3-600x424

A new package encloses each bottle. The main concept was to keep the iconic "Contour" shape whilst creating an innovative shape.

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