October 26, 2013

Heineken Celebrates 140 Years with Retro-Futuristic Beer Dispenser

 Heineken introduces retro-futuristic beer dispenser to celebrate their 140th anniversary. 1 According to Heineken, the Sub is intended to “enable consumers to create the quality pour” at home. The Sub” is fitted with a metal cylinder called the “Torp”—short for torpedo—which can hold about eight glasses of beer. “The Sub” will also chill beer up to two-degrees Celsius, and hopes to inspire people to create their own quality pours. 4 The machine that actually looks like a submarine will be available in 2014, but a price is not yet available.
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